Feedback from Tutorial 14th Feb

I've decided to take a more professional approach to the tutorials, therefore I've decided to treat each tutorial as a pitch to a client, with clearly outlined visuals in a more presentable form than scribbles in a sketch book. On these two sheets I've first outlined the way the viral marketing from the installation will work with the web and mobile devices, and secondly drawn up some basic designs for the installation.



I then created a mock up animations of abstract visuals to sound, to demonstrate how the user will create thier visuals with the instruments



Its pretty basic, no where as good as some of the professional abstarct visualizations I've been viewing. such as:



Infact I'm pretty sure that I don't want to go down the Abstract Visual route at all, this is just a demostration to the client to get my idea across. Visuals havn't been worked out yet.

Right onto the tutorial...

Well... hmmm... Basically I kinda jumped the gun a bit, where is my research into visual language that appeals to my target audience? I made the mistake of grabbing an idea and just throwing myself into it with a blatant disreguard to for the audience. To be honest I want to do an installation because I want to apply for work experience at a company that do similar things. Not the best motive I think.

Start again Tom!

So its onto visuals, tone of voice of the project. What appeals to the audience, what do they accosiate with etc, how do you speak to 11-18 year olds?? Jon told me not to put all my eggs in one basket so the installtion idea is just going to be one of many solutions, I need to let the soloution be driven by the research, not drive the reseach with a solution in mind. Although I must take into account what I do and don't like to do, I don't want to be hating my project for the next 3 weeks!

Mascots seem to be safe territory as they can be used to fall back on if everything goes pear shaped. If the audience do not like the mascot, have them do stupid things, like fall into meat grinders or drink acid. I think humour will be a good way to reach out to this broad audience, and in todays climate it can be pretty sick to, i'm not saying that I'm going to create a character and push nails in their eyes, but a liberal amount of slapstick seems to be a trend these days, invader Zim comes to mind...

The tutorial finished off with Jon saying that getting appealing ot the target audience is like buying a birthday present for someone. Oh so very true... what do you buy 11-18 year olds?

I'm off to collect some visuals that are already aimed at this target audience, and write up a questionaire that will inform me of the lifestyles of the age audience... then i just need to find some 11-18 years olds that'll be willing to do some market research.

tj -x-