www.youthmusic.org.uk

an obvious place to start would be the youth music website and see what they've done before.

There are some interesting case studies.



Sob story aside this one demonstrates that singing is a great way of getting young people involved in music as their is no additional cost, everyone can get involved and it can be done everywhere.

as natural 7 demonstrate





This clearly defines a target area of youth music (underprivileged areas), and may help me in defining my own location for promotion. If youth Music is looking to target kids who have no interest in school then school would be a bad place to set up shop.



This is what has come before in promotional material, but its clearly not aimed at 11-18 year olds.

The rest of the case studies detail initiatives that youth music has implemented. Its all about getting involved, so why shouldn't the promotional material give the audience a chance to get involved? I'm going to go down the interactive route, The audience are now users.

Strangely enough Youthmusic doesn't seem to have an "action zone" in Nottingham, so visiting them is going to require a rail card to Northhamptonshire or Lincolnshire.

its worth noting the partner website soundstation has some examples of work produced from the scheme.

tj -x-