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I enquired about the media they're exposed to, including TV, Music, magazines, and interactive media.
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They seemed to be a big fan of E4 and bbc 3 watching shows such as the Mighty boosh, Skins, Friends and Scrubs. There's here in the fact that all 3 shows have a dark or surreal humour surrounding them, more obvious and light hearted in the case of scrubs than in say the very black deadpan skins, but all the shows exhibit a certain morbid quirkiness about them (apart from friends which is not at all morbid and more quirky... no, predictable).
Music channels included, Kerrang, MTV (2 and Base) and Q
Mighty boosh
Skins
Scrubs
TV commercials that stood out to them were the cadburys gorilla advert, The sony rabbits advert and the orange advert with the ribbons. Again all very surreal and slightly quirky.
sony clay Rabbit advert
Cadburys gorilla advert
Magazines were kinda brushed off, music magazines such as kerrang came up. non admitted to buying lifestyle magazines such as heat or nutz, but confessed to reading "a mates copy".
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Myspace was a very popular website of choice, facebook isn't really "cool" as you can "pimp" myspace (ie customise it), and it has those flash games in the webbanners. MSN messenger is also a huge part of online communication. I asked about computer games they played as groups. answers were; guitar hero, paradise city and pretty much anything on a Wii.
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Music was typically chart from the various genres; 30 seconds to mars, Rihanna, and Soulja Boy were three artists that came up across the genres.
Soulja Boy
30 seconds to mars
Rihanna
Moving on from music I wanted to know about the various tribes and how they view themselves. Its not 'cool' to be labelled a sterotype at that age infact terms like, chav, punk, scene and rudeboy all seem to be derogatory terms. Yet paradoxically it seems that you have to associate yourself with an image to be cool... you just can't give yourself a label. This is really making my brain hurt...
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I then started to think about the installation and where it could be placed. So i enquired to where my target audience socialised, which was, coincidental, out side a music shop amongst others; such as the bus, E-block (the block furthest out from the main school body) and a playing field.
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When asked if the installation was a good idea the reaction was a simple one word, one syllable answer... "lame".
It seems it wouldn't be cool to go and "have a go with some weirdo in a t-shirt running it", and that they'd only have a go if someone else did. I asked them is the "weirdo in the t-shirt" was replaced with with someone who associated themselves with the target audience such as a guy who wore hoodies and baseball caps or a girl with tattoos and skinny jeans. They said it's only work if it was actually ian watkins, dizzie rascal or Rihanna was up there running it.
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nice
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Using this info I decided if i was to do the installation, (short of violent threats) I'd have to use brainwashing... i mean clever marketing to get the audience to participate. So i'll need another promotional item to promote the installation. Or i could abandon the installation idea completely. lets see how things pan out.
Using the research i gathered, i created a visual mood board, which I can show other kids.
Lots of bright colours and characters seems to be the way forward.
tj -x-
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