Intial Reaction to the brief

A new project A new problem to solve, so I need to ask myself some new questions to get the ball rolling. The target audience is key for this project, its such a broad spectrum of attitude though, I've got to be engaging without alienating people, which will be a challenge due to the fine line of association the age group positions itself in, and the diverse array attitudes which means that what may be 'cool' to one 'tribe' may be a grandmas picnic to another. Most importantly I have to not be patronizing.

The Audience:

I have to really look into the life styles of my audience Where are the audience located? Where can the promotional material have its biggest impact? School is the most obvious answer, but what do kids think of things that school tells them? same goes for parents, can you realistically target the parents and expect the kids to listen to them? If any of these routes are taken It'll have to look like the information is not coming from a figure of authority.

So maybe its better to target areas that the audience congregates? Teenagers have a knock of colonizing areas whether they be skate parks & the backs of warehouses, or in the case of Nottingham the market square. Transportation; how do my target audience get about? Promotion on public transport and its peripherals such as bus stops or train stations.

What types of media is my target audience exposed to?: How literate are they and what publications do they read. The brief mentions Myspace, so web 2.0 would be an obvious place to promote Youthmusic, I know my little sister spends half her life glued to MSN messenger and Facebook. Perhaps a computer game could be a good vehicle for promotion?
TV Commercials perhaps? What do the target audience watch?

How Have Other people communicated to this broad audience? Not just in music.

What do the Target audience associate themselves with? what don't they associate themselves with? How do they see them selves?

What kind of promotional material appeals to the target audience? Apparel? posters? Web media? Presentations? mini festivals even?

tj -x-